Buying online offers considerable benefits.

• Compared to most brick-and-mortar stores, online stores provide a significantly wider range of choices at a lower price since competition is worldwide and overheads are reduced (Federal Trade Commission Consumer Advice, 2023).
• This lets the consumers access more products’ options while exercising cost control. Individuals can easily compare specifications, prices, and reviews and save time and money on several occasions.
• Online shopping enables the customer to have access to other customers’ feedback, which is critical in choice-making and purchase regret minimization.
• It may also be more inclusive, utilizing people with limited mobility or those who may live remotely from stores, as they will get more options and competitive prices.